Lead Generation
Wholesome lead generation strategies qualified for both B2B and B2C
+ 220% contacts
generated for our clients in 2020 compared to the previous year
35,000 requests
for quotes provided to our B2C and B2B clients' accountants in 2020
145,000 leads
collected in our clients' database 2019- 2020
Our approach incorporated with lead generation
Setup & Optimisation
Lead Nurturing
Setup & Optimisation
LANDING PAGE (VISUAL & COPY)
To give the conversion rate a boost we profile the ideal customer who we lead to detailed performing pages, counting on a persuasive copy and attractive visuals.
SEO / CRO / UX
We optimise your websites pages in order to offer correct classification on search engines and we improve navigation paths towards profiled lead generation.
CONTENT (LEAD MAGNET)
We incentivise lead generation through precise and detailed planning of useful, advantageous or humourist content, proposed in exchange for subscribing to the mailing list.
TRACKING & ANALYTICS
We set up our online and offline tracking tools to extract the data and we link advertising platforms, business databases and websites together.
In our tool box
Lead Generation
RETARGETING
We dynamically segment all users who are in contact with the business through database, social and website and we lead them towards the path to purchase, increasing conversion rate and ROAS.
SEARCH / DISPLAY ADVERTISING
Working simultaneously on two fronts, we intercept user active search with our Search campaigns and work on the top and bottom of the funnel with Display campaigns (prospecting and retargeting).
SOCIAL ADVERTISING
Through digital appeal content and advanced performance formats, we buy targeted traffic for the best quality-price ratio activating social selling dynamics.
FUNNEL MARKETING
We strategically set lead generation activity to attract users on specific content and guide them gradually through the path to purchase and on to conversion.
ACCOUNT BASED MARKETING
Skilfully incorporating marketing and sales, we work closely with prospect businesses and the people who work within it in order to generate leads in the B2B field.
In our tool box
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Lead Nurturing
LEAD SCORING
We classify and segment your contacts in base of their online level of interest, in order to improve the lead generation strategy and satisfy the user’s expectations.
REMARKETING
Aiming to boost your existing customer lifetime value we activate remarketing campaigns to intercept them and reactivate their interest with relevant content.
MARKETING AUTOMATION
When optimising paths to purchase, we select the ideal platform, setting it up in the system deploying our most performative triggers and building an automated process.
CHATBOT MARKETING
To relieve the business of some of the efforts of customer care – increasingly necessary on a 24h basis – we implement the use of conversational marketing tools, for an optimal compromise on cost-benefits.
In our tool box
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The #TWOWeffect, pen to paper
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