E-commerce & Retail
Digital support for online & offline sales
16 million euro
revenue generated in 2020 by our clients’ e-commerce
275,000 transactions
were made in our clients’ e-commerce in 2020
23,000 visits
in store generated and tracked through our campaigns
Our integrated approach to omnichannel sales
After Sale Service & Cross/up Selling
Setup & Optimisation Store
SEO
We analyze and optimise your e-commerce to guarantee a correct search engine indexing, establishing new functional guidelines to seasonal catalogue changes.
CRO / UX
After conducting a thorough analysis of the User Experience and the quality and quantity data of your e-commerce, we find the most effective solution for conversion rate optimisation.
TRACKING & ONLINE / OFFLINE ANALYTICS
From the outset we setup our online and offline tracking tools to extract the data and we link advertising platforms, business database and website together.
PRODUCT CATALOGUE OPTIMISATION
We analyse classification and sales sheets of your online business catalogue and we propose effective solutions to increase your e-commerce performance.
STORE LOCATOR & GOOGLE MY BUSINESS
As part of the drive-to-store strategy we enhance the store locator and optimise Google MyBusiness so all your stores are perfectly digitally represented.
IN OUR TOOL BOX
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Customer Acquisition
SEARCH ADVERTISING MARKETING
We base our strategy on intercepting the user’s active search of brand, categories and products sold online, additionally in a dynamic model.
DISPLAY & PROGRAMMATIC ADV
Assisted by advanced formats (html5/AMP), premium display and a strong focus on targeting, we work simultaneously on the top and the bottom of the funnel (Prospecting and Retargeting).
LOCAL CAMPAIGN & PROXIMITY
We attract customers to your store thanks to proximity businesses tied to the user’s search of local activity, geographic segmentation and intercept people nearby.
SOCIAL ADVERTISING
Through digital appeal content and advanced performance formats, we buy targeted traffic for the best quality-price ratio activating social selling dynamics.
RETARGETING
We segment all users who have come into contact with the business through databases, social and websites and we lead them towards the path to purchase, increasing conversion rate and ROAS.
MARKET PLACE & PRICE COMPARISON
In order to bring quality target traffic to your website we incorporate, in the customer acquisition strategy, price comparison or affiliate platforms to use also for direct selling.
IN OUR TOOL BOX
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After Sale Service & Cross/up Selling
REMARKETING
Aiming to boost your existing customer lifetime value we activate remarketing campaign to intercept them and reactivate their interest with relevant content.
E-MAIL MARKETING
To increase customer loyalty performance, we profile the available databases and actuate a strategy based on relevant updates and constant contact with clients.
MARKETING AUTOMATION
When optimising the path to purchase, we select the ideal platform; we set it up in the system deploying our most performative triggers and build-in an automated process.
CHATBOT MARKETING
To relieve the business of some of the efforts of customer care – increasingly necessary on a 24h basis – we implement the use of conversational marketing tools, for an optimal compromise on cost-benefits.
In our tool box
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The #TWOWeffect, pen to paper
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