Zena Costruzioni

Year after year we renew our collaboration with Zena Costruzioni keeping in mind the same goal – increasing site visits and above all conversions – and updating the strategic path based on customer needs and market developments. Our Lead Generation strategy. Today it includes a continuous Web Advertising activity on Google and Facebook, SEO optimisation with constant updating of editorial content on the site and a strategic check on the path of acquisition and management of received contacts. And finally, we started a digital transformation process that led to the implementation of e-mail marketing strategies and therefore to the creation of a chatbot and automation flows aimed at improving communication with customers and potential customers.