Perform UniGe manages and implements higher education and lifelong learning projects for the University of Genoa, planning and delivering masters and advanced courses.
The collaboration with Perform UniGe began to respond to the urgent need to give visibility to a series of masters and advanced training courses with a sharp decline in enrollment. In a limited digital scenario, especially in the use of digital channels, we have created a campaign strategy that would enhance the presence of partner companies and at the same time it could be a starting point to building a structured digital strategy over time. Together with the campaigns on Google and LinkedIn, we have created specific landing pages to improve the brand awareness for blue and green economy educational offer. Finally, we opted for the creation of a Showcase Page and the related monthly social editorial plan, in order to develop an authoritative organic presence on LinkedIn.
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