First coffee capsule chain store in Italy, offers hundreds of different blends sourced from every corner of the world, as well as pods and accessories.
Reference point for capsule sales and a strong historical presence in the area – with several property stores and franchise businesses – , Tuttocapsule turned to TWOW to launch its business on the web. We complemented the e-commerce launch, in an already very competitive market, working from an omnichannel point of view between online and offline, drawing on the historical brand value to favour the web activity. Starting from zero we have reached excellent sales results thanks to a strategy based on a blend of web advertising activity and prospecting & retargeting; exploiting the full potential of Google Ads and Facebook Ads as well as the widespread presence of the brand on national territory.
Going from 0 to 3,000 transactions
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