Travel & Sport
Spiaggia e Mare
A successful Journey from leads to bookings
WEBSITE
GOALS
Lead generation
Brand awarness
PERFORMED ACTIVITIES
Web Development
SEO
Web Design
Web Advertising
Goals
The Holiday Park Spiaggia e Mare, a camping village located on the Adriatic coast, enlisted our help for website redevelopment. The goal was to enhance SEO positioning and user experience to boost direct bookings. Concurrently, we aimed to enrich organic traffic by exploring new markets and attracting targeted users through specific ADV campaigns.
The challenge
The main challenge was to migrate a platform in five languages, reorganizing its UX/UI structure without compromising traffic and performance.
From what to WOW
We developed the project on a platform with superior performance compared to the previous one. Starting with a preliminary SEO audit, we created a design system optimized for the direct booking process. The effective management of the migration with constant monitoring was crucial. E-commerce and lead generation campaigns led to a significant increase in bookings, especially direct ones.
Results
on the new site compared to the previous one:
+50%
CTR increase
+62%
Clicks from organic search with the same number of impressions
+50,2%
Average increase in rankings in the main markets
+6.200
Leads collected in the first 5 months since the site’s launch
Ready for the #TWOW effect?
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