SedApta
The international group with over a thousand customers in Italy, France, Germany and Brazil, has been a reference in the industrial sector supply chain optimisation for 25 years.
Goal
Activity
- SEO
- SEM
- Training
- Marketing Automation
- Lead Nurturing
We accompanied SedApta in a real digital transformation process, which began in 2017 with an initial pay per click activity and subsequently continued with the SEO optimisation of the site. The activities carried out allowed us – over time – to structure an internal process, with the customer, to integrate and enhance the digital touchpoints of the new business units within the communication and lead acquisition strategy. The most recent evolution of this path has been the development of an automation project for the management and conversion of profiled leads.
THE RESULTS
60,000 new consumers
VISUALISED THE SITE IN 2020 (+ 200% vs 2019); A RESULT OBTAINED THANKS TO A STRONG INCREASE IN ALL WEB MARKETING ACTIVITY, YEAR AFTER YEAR
600 profiled leads
obtained in the last 3 years through the website which became a constant acquisition channel of interested prospects to the business services
More than 150 requests
for the business' software demo generated through the new activities of Email Marketing thanks to the implementation of Lead Nurturing strategies
Ready for the #TWOWeffect?
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