Antique toy store in Milan, Nano Bleu is listed amongst the 10 best in the world and has been recognised as a Milanese “Historical Workshop” since 2017.
For more than six years we have guided this historical Milanese business towards more digitally inclined communication. To begin with, we focused on creating a bilingual blog and a social media editorial plan, coherent with the initiatives and evolution of the store. Secondly, we worked on the brand’s identity by filming a bespoke corporate video and an experiential website restyling; and, finally, an SEO strategy – focused on content, link building and website – and through local advertising campaigns, we reached specific targets and ushered them towards the store.
More than 4 million users
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