Nano Bleu

For more than six years we have guided this historical Milanese business towards more digitally inclined communication. To begin with, we focused on creating a bilingual blog and a social media editorial plan, coherent with the initiatives and evolution of the store. Secondly, we worked on the brand’s identity by filming a bespoke corporate video and an experiential website restyling; and, finally, an SEO strategy – focused on content, link building and website – and through local advertising campaigns, we reached specific targets and ushered them towards the store.