Travel & Sport
MyParking
Ever since its debut in 2007, MyParking is the online meeting point between car park managers and the – potentially infinite – category of drivers.
This project has always required a very strong attention to customer margin, focusing on the CPA as the ever-primary KPI. Several advertising strategy redevelopments, aiming to implement all the latest additions have allowed us to maintain a constant increase in conversions of at least + 20% year after year.
THE RESULTS
+ 20% revenue
YEAR AFTER YEAR, FOR OVER 5 YEARS
CPA unaffected
despite the increase in advertising cost and competitors
+ 1 million online transactions
generated thanks to our advertising campaigns
Ready for the #TWOWeffect?
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