Food

Mr. Dee Still

The Perfect Mix Between Brand Awareness and Conversions

WEBSITE
mrdeestill.com
GOALS

E-Commerce

Lead Generation

Awareness & Engagement

PERFORMED ACTIVITIES

Web Advertising

Marketing Automation

SEO

Digital Strategy

Goals

Mr. Dee Still is the first new media dedicated to the world of distillates. It positions itself as a shoppable magazine with the aim of guiding customers on how to make cocktails at home.

The collaboration began with the goals of strengthening Brand Awareness, increasing sales through e-commerce, and bolstering its digital fan base.

The challenge

We were to support the growth of this start-up, offering strategic consulting for the optimal use of digital tools in order to achieve the set objectives.

From what to WOW

The journey included optimizing the website’s SEO, creating automation flows for lead nurturing, and developing an ADV strategy focused on awareness, lead generation, and conversion goals. This was to create a loyal and engaged community around the Mr. Dee Still brand, positioning it as a reference portal in the spirits world.


Particular focus was given to the sponsorship of high-value niche products, diversifying the offering that was previously cornered to the sale of more common distillates. This approach not only increased the average receipt on the site but also attracted a broader and more specialized audience.

Results

over 6 months of activity

+ 740%

increase in revenue recorded on e-commerce

+460%

increase in transactions recorded on e-commerce

+ 187%

database growth thanks to the synergy between lead ads and email marketing

E-mail BOOM!

abandoned cart emails with opening rates of 50% and click rates of 10%, surpassing industry benchmarks
“I finally found a performance agency that also had a sensitivity for the branding aspect: we started with specific conversion work and then extended the actions to a broader spectrum that also involved awareness and leads with evident effects on the engagement of our ecosystem”
Tobia Lorenzani
co-founder e CEO di Mr. Dee Still

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