Home & Design
Laminam
Increasing brand awareness in the design world in International markets
WEBSITE
GOALS
Digital Consultancy
Lead Generation
Awareness & Engagement
PERFORMED ACTIVITIES
Web Advertising
Social Media Marketing
SEO
Digital Strategy
Digital PR
Pioneering in the production of high-quality natural surfaces, Laminam Spa stands out for its large-sized and thin slabs. It has introduced revolutionary solutions for facades, floors, and kitchen tops, proving to be an undisputed point of reference for architects and designers.
Our collaboration was born with a very specific focus: to maximize Laminam’s brand awareness in the Italian, Spanish, and Swiss markets and lay the groundwork for lead generation. Through targeted advertising campaigns and support for the launch of the new institutional website, we set out to intercept a qualified target audience, accompanying Laminam in a new phase of its digital journey
Our collaboration was born with a very specific focus: to maximize Laminam’s brand awareness in the Italian, Spanish, and Swiss markets and lay the groundwork for lead generation. Through targeted advertising campaigns and support for the launch of the new institutional website, we set out to intercept a qualified target audience, accompanying Laminam in a new phase of its digital journey
The challenge
We had to implement an advanced tracking system capable of qualifying leads, through the integration of advertising platforms and Laminam’s CRM. A delicate operation, which required not only technical skills but also a strategic vision to maximize the effectiveness of our actions.
From what to WOW
The path taken involved the definition and implementation of an advertising strategy focused on awareness and traffic to the new site.
In addition to generating interest in Laminam, the campaigns managed through Google Ads have generated an initial group of qualified leads.
These first steps have laid the foundation for subsequent expansion into the Swiss and Spanish markets, demonstrating the strength of a gradual but consistently performance-oriented approach.
The Next Steps
With an eye on an even broader expansion, we plan to extend our campaigns to key markets such as the USA, Canada, France, Germany, and the UK.
This will be accompanied by strategic consolidation activities including an SEO audit of the new site in all its languages, a thorough analysis of social presences both managed and to be managed, and a multi-level GA4 training program.
In addition to generating interest in Laminam, the campaigns managed through Google Ads have generated an initial group of qualified leads.
These first steps have laid the foundation for subsequent expansion into the Swiss and Spanish markets, demonstrating the strength of a gradual but consistently performance-oriented approach.
The Next Steps
With an eye on an even broader expansion, we plan to extend our campaigns to key markets such as the USA, Canada, France, Germany, and the UK.
This will be accompanied by strategic consolidation activities including an SEO audit of the new site in all its languages, a thorough analysis of social presences both managed and to be managed, and a multi-level GA4 training program.
Results
300
qualified leads collected between July and December 2023
36.5 Million
impressions in 6 months
5000
weekly visits to the site from September to December 2023, generated by ADV
Ready for the #TWOW effect?
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