Girls in Italy
Girls in Italy is the first Italian tour operator specialising in inspirational and exclusive travel experiences for women only. Girls in Italy was created to accompany female travellers alone or in small groups, to create new friendships and to create a community of women united by a passion for travel.
The collaboration started with the aim of increasing the reputation of Girls in Italy and intercepting the public with targeted proposals. The Girls in Italy project was born in 2020, a very complex year for the tourism sector and, given the strong recovery of 2022, it wants to give visibility to its innovative and exclusive offer. We have created a media strategy aimed primarily at giving visibility to the offer, through Google campaigns and promoted posts on Facebook, in order to then collect profiled leads through Facebook and preside over strategic keywords through GAds. The contacts collected were included in a marketing automation flow segmented according to the preferences of the travellers, aimed at showcasing both the services offered by Girls in Italy and the travel packages.
THE RESULTS
+ 1.753 leads profiled in just 3 months of campaign
thanks to the ads on Meta and Google Ads they got in touch with Girls in Italy at a cost of about 1 euro per contact
+ 891k content views on Facebook
thanks to a sponsorship strategy of a selection of posts, stories and reels
26% CTR Google Ads
more than 1 in 4 users clicked on the highly profiled Girls in Italy ads and explored the website
Ready for the #TWOWeffect?
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