Travel & Sport

Girls in Italy

Girls in Italy is the first Italian tour operator specialising in inspirational and exclusive travel experiences for women only. Girls in Italy was created to accompany female travellers alone or in small groups, to create new friendships and to create a community of women united by a passion for travel.



The collaboration started with the aim of increasing the reputation of Girls in Italy and intercepting the public with targeted proposals. The Girls in Italy project was born in 2020, a very complex year for the tourism sector and, given the strong recovery of 2022, it wants to give visibility to its innovative and exclusive offer. We have created a media strategy aimed primarily at giving visibility to the offer, through Google campaigns and promoted posts on Facebook, in order to then collect profiled leads through Facebook and preside over strategic keywords through GAds. The contacts collected were included in a marketing automation flow segmented according to the preferences of the travellers, aimed at showcasing both the services offered by Girls in Italy and the travel packages.


+ 1.753 leads profiled in just 3 months of campaign

thanks to the ads on Meta and Google Ads they got in touch with Girls in Italy at a cost of about 1 euro per contact

+ 891k content views on Facebook

thanks to a sponsorship strategy of a selection of posts, stories and reels

26% CTR Google Ads

more than 1 in 4 users clicked on the highly profiled Girls in Italy ads and explored the website

Ready for the #TWOWeffect?

"*" indicates required fields

Pleased to meet you! What's your name?*

That's not all: discover other works similar to this one