Genoa CFC

In this project, we played a role that went beyond the technical part. The key was to work on multiple fronts toward the integration of the IT area with the creative aspects provided by the “Nopanic” agency and with the vertical expertise of the Genoa FC marketing team. To accomplish this, we created an efficient sports marketing ecosystem that brought effective performance results in a short period of time. We built a comprehensive service, integrating the technical part with still-life photo sessions of products for e-commerce, the creation of engagement content, and its publication on the platform. Also on the e-commerce-related services, we added the main features of web sales such as shipping, payments, and returns management to the technical part. In addition, we integrated digital features to personalize products. With a dedicated training part, we made the internal marketing team and the official store staff autonomous, independent, and quick in managing their platform. It was an exciting project that led to significant growth.