In 2014, we didn’t just raise awareness around the wedding dress brand Elisabetta Polignano, we also worked to increase quality contact with Atelier partners. To achieve this we implemented a social strategy, which includes drafting of a thematic editorial calendar, the storytelling of the brand events and the well-paced sharing of an editorial newsletter. In view with lead generation, depending on peak selling seasons in bridal wear, we alternate specific social campaigns and advertising on search engines, with incursions on local and US market.